(April 20, 2001) -- Volkswagen of America is readying an Internet radio station that will play music from its TV commercials by Havas Advertising's Arnold Worldwide, Boston. The site (www.radiovw.com) will air around the clock. The automaker was among the first in its industry to use obscure music in its TV ads. One of earliest examples is the 1997 Golf commercial, which used the out-of-print song "Da da da" from a German band. The spot revived interest in the song.
Copyright April 2001, Crain Communications Inc.