Voted & Quoted

Published on .

"Marketers that weren't up to the creative challenge of a spot threw away the buy. The spots that were emotional or funny and relevant to the Olympics did hit home."

-Steve Williams/brand manager/Qantum Radio/Myrtle Beach, S.C.

"This was the first time that a network provided prime and late-night coverage of all the best events. They also teased upcoming events on screen, which meant viewers did not have to search TV listings to determine when they would be interested in watching. I believe this kept viewers tuned in for longer periods of time. This was the first time that my interest was held nightly."

-Teri Riley/general sales manager/KGET/Bakersfield, Calif.

"The network held to its promise on ratings, thanks to women's gymnastics, beach volleyball and swimming. But what ad overload! It caused most people to tune out on the commercials-myself included."

-Patrick Tormey/professor/LIM College/New York

Most Popular
In this article: