Volkswagen of America, Auburn Hills, Mich., this week launches a new TV spot for the midsize Passat sedan. "Chase'' shows police officers commandeering a Passat to pursue a suspect fleeing on a motorcycle, with the car's driver gaining confidence with each daredevil move until he "jumps'' the car on a downhill stretch. The tagline is "The V-6 Passat. Quick. Responsive. Room for four.'' Arnold Communications, Boston, handles.
Copyright July 1999, Crain Communications Inc.