VW gives MediaCom U.K. acc't

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Volkswagen, Wolfsburg, Germany, moved its estimated $125 million U.K. media buying account to MediaCom-TMB, London, an independent unit of Grey Advertising. The appointment is a major blow for the incumbent, Carat-affiliated BBJ Media Services. Carat already has lost VW business to MediaCom in several other European markets this year.

Copyright August 1999, Crain Communications Inc.

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