Canada-based W.K. Buckley is taking its awful tasting cough remedies to more cities across the U.S. in a new campaign using both old and new creative. Older spots created by Bensimon/Byrne DMB&B, Toronto, include the original tagline, "It tastes awful. And it works." New spots were created by Buckley's current agency of record, Publicis-SMW. Buckley gained much wider U.S. distribution recently, being picked up by Eckerd Drugs and Walgreen Drug Stores.
Copyright November 1998, Crain Communications Inc.