Tuesday Wake-Up Call: Federer's big endorsement deal, and IPG's big acquisition

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Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for "Ad Age" under "Skills" in the Alexa app. What people are talking about today: Roger Federer has been associated with Nike for years, and his first deal with the brand dates back to the '90s. But when the tennis legend walked onto the court at Wimbledon outfitted in a matchy-matchy white shirt, headband and shorts bearing the red insignia of Japan's Uniqlo, it signaled a new chapter for him, and for Uniqlo. As Ad Age's Adrianne Pasquarelli writes, "Uniqlo may not be well known for its performance sportswear, but it's trying to change that with its latest brand ambassador." ESPN says Uniqlo, which is owned by Japan's Fast Retailing Co., is guaranteeing the 36-year-old Swiss star $300 million over 10 years. Federer's apparel contract with Nike expired in March, but he's still wearing Nikes on his feet, since Uniqlo doesn't make athletic shoes, as Pasquarelli writes.
By the way: Federer, an eight-time Wimbledon champion, won his first-round match Monday against Serbia's Dusan Lajovic (6-1, 6-3, 6-4.)

"Interpublic Group of Cos., the world's fourth-largest agency company, just got bigger," writes Ad Age's E.J. Schultz. The owner of McCann Worldgroup, FCB and IPG Mediabrands is planning to pay $2.3 billion for Acxiom Corp.'s data-focused Marketing Solutions business. Greg Paull, principal and co-founder at R3, a consultancy group, tells Schultz that "the hibernating bear has awoken: It's a positive message from IPG to the industry that they are here to stay and here to invest. They, like Omnicom, have been extremely reticent in the past, to explore M&A as a growth engine." The deal should be done by the year's end, IPG says. If you're fuzzy on what exactly Acxiom's marketing solutions business does, it's complicated, and the IPG press release takes 160 words to explain it. Here's the highly abridged version of the release: "Its capabilities allow brands, media and technology partners to harness data to improve every customer interaction."

Making inquiries
For those keeping count: Representatives from four U.S. federal agencies or departments are now looking into Facebook and its actions and statements about the Cambridge Analytica scandal, The Washington Post reports. Citing unnamed sources, the Post says that:

"Representatives for the FBI, the SEC and the Federal Trade Commission have joined the Department of Justice in its inquiries about the two companies and the sharing of personal information of 71 million Americans, suggesting the wide-ranging nature of the investigation."

The Post and The New York Times say the investigations are broader than what has previously reported. The scandal broke in March, prompting questions about how a political data firm with ties to the Trump campaign had obtained personal data on masses of Facebook users. A Facebook spokesman told The Post, in part, "We are cooperating with officials in the US, UK and beyond."
In other news on Facebook and data privacy: "Between May 29 and June 5, more than 800,000 Facebook users were affected by a bug that unblocked people they had previously decided to block," Quartz writes. Facebook apologized and said the issue has been fixed.

Just briefly:
"Walmart has named a new U.S. chief customer officer and a new chief marketing officer, both women recruited from the outside," writes Ad Age's Jack Neff. Janey Whiteside, a veteran of American Express, will take the newly created post of chief customer officer. Barbara Messing, who comes to Walmart from TripAdvisor, will be CMO.

Pet food: Nestlé, which owns the Purina brand, is in talks to buy Canada's Champion Petfoods for more than $2 billion, The Wall Street Journal says, noting that it's the "latest effort by Swiss giant to focus on higher growth businesses" amid pressure from activist investor Daniel Loeb.

Human food: Joey Chestnut, 10-time winner of the Nathan's Famous Fourth of July International Hot Dog-Eating Contest, talks to Ad Age's Jessica Wohl about his training regimen, and it's worth a read if you can stomach it. Chestnut is fasting right now in preparation for the big event. ("It's pretty much a cleanse, just drinking lots of liquids and just trying to make sure I'm absolutely empty and loose for the contest.")

Moola: London investor Crispin Odey is backing former WPP CEO Martin Sorrell's new venture. "People have made a lot of money with Martin and he doesn't look like a man who wants to rest," Odey tells Bloomberg News.

Sale: Atlantic Media is selling its digital business news platform, Quartz, to a Japanese media company called Uzabase, writes Ad Age's Megan Mowery. Depending on Quartz's performance this year, the buyer will pay between $75 million and $110 million.

Six figures: First Lady Melania Trump earned at least $100,000 from Getty Images for the use of a series of photos of the first family by a Belgian photographer, NBC News reports. As NBC says, that means "major media organizations have indirectly paid the Trump family despite a requirement that the photos be used only in positive coverage."

Oops: The U.S. Postal Service put an artist's replica of the Statue of Liberty on a stamp, instead of the actual bona fide monument. Because of the mistake, a court ruled that the postal service owes artist Robert S. Davidson over $3.5 million in royalties, plus interest, Fast Company reports.

Creativity pick of the day: CoverGirl TruBlend Matte Made foundation comes in 40 inclusive skin tones. There's something unusual about the online version of the spot from Droga5 -- it concludes with a seemingly endless credit list that drones on for nearly 13 minutes, with the names of over 1,000 women who helped inspire the product. Droga5 says the list includes people who spoke out online "about needing more from their foundation." Check it out here, and read about it from Ad Age's Jack Neff.

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