Wal-Mart launches cyber-shopper in remote Canada

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Wal-Mart Canada has launched a cyber-shopper program on the Internet to reach customers in remote regions of the country. "We believe there's a pent-up demand," said a Wal-Mart Canada spokesman. "Most retailers have pulled out of the North. We're going after those heavy Internet users who rely on it for reaching out and keeping in touch," he said. The site is advertised on more than 100 community-oriented Web sites in remote regions, including the Yukon, northern Manitoba, northern Quebec, northern Ontario, Newfoundland and Northwest Territories. Gallop & Gallop Worldwide, Toronto, and its Internet marketing service, Virtual Billboard Network, created the site, which is being tested for three months and, if successful, will become the latest addition to Wal-Mart's 137 Canadian stores.

Copyright July 1997, Crain Communications Inc.

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