Walla Schulze BRADY'S BUNCH

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Do you suspect Carl Portale of Elle may be just a trifle ferocious when it comes to competing for ad pages with Harper's Bazaar? Ought to be fun.

Deborah Jones Barrow says Traditional Home closed the year up 32% in pages.

The Atlantic Monthly's new ad director is Allison Dayan, who had stints at Working Woman and Lear's.

This Saturday morning (Nov. 19) the Museum of Television & Radio in Manhattan celebrates children's day with screenings, refreshments and Babar on hand (invitation only). The event kicks off a Third International Children's TV Festival to run into next May.

Meigher Communications beefs up its ad sales staff both for Saveur and Garden Design by adding Katie Jennings Walla and Mark Drucker as managers.

Its former editor in chief, Scott Mowbray, is now publisher of the bimonthly Eating Well magazine.

Up at Horticultural Hall, Boston mag hired a new account exec, Alana Connolly, and a new staff writer, William Green. Green read English lit at Oxford so we're all expecting big things.

Even further north, in Arlington, Vt., where a CPA named Donald B. Keelan and his wife of 30 years operate a bed & breakfast, they're celebrating publication of Don's new fiction thriller, "The Secret of Camp David." A former Marine, Keelan served at the presidential hideaway for three years as a guard.

Jon Weilbaker, a management supervisor at Grey, and Pat Tuz, national sales manager of Colonial Homes, married on Staten Island 2 hours before last week's New York Marathon began. And then ran the race.

The weekly New York Observer ripped into TV magnate Roger King ("Oprah," "Jeopardy!," " Wheel of Fortune") for allegedly loutish behavior.

Big media doings tomorrow evening at the Rhiga Royal Hotel in Manhattan where St. Pius High School for underprivileged young women in the South Bronx holds its annual cocktail party benefit honoring folks who've given this great school a hand. Talk show host Rolonda Watts emcees and among those cited are Ann S. Moore, president of People mag, Robert F. Kennedy Jr., Roz Abrams, WABC-TV news anchor, restaurateur Sylvia Woods and like that. Mary Berner of TV Guide got me involved several years back. For tickets, (212) 852-7276 or at the door, 6 p.m. to 9 p.m.

MaryAnn Schulze is new project manager at the Orlando Sentinel of their Tribune Interactive Network Services. They launch initial services in the first half of '95.

Pamela Fiori at Town & Country just signed as creative director Mary Shanahan, who'd most recently worked for Dick Avedon.

Lori Rubin, who'd been at Ad Age in advertising sales, is now the New York marketing manager for Meredith's Publishing Services division.

The Parade magazine folks tossed a big party the other evening for Frank McNulty, the soon-to-retire (yet surely to be available!) president of the Sunday mag.

In her Burt Lancaster obit in the New York Post, gossip columnist Cindy Adams said in "Sweet Smell of Success" Burt played flack Sidney Falco. For shame! Burt played columnist J.J. Hunsecker.

Beth Fuchs Brenner reports Self closed the year up 7.5% in ad pages over 1993 with December up from 77 pages to 98.

GQ gave its second annual fiction competition award to 25-year-old Benjamin Anastas of Brooklyn. The award is in the name of the late, great Frederick Exley, author of "A Fan's Notes."

If you dote on great French cooking, Antoine Bouterin, exec chef of Le Perigord in Manhattan, is out with his latest book (written with Joan Schwartz), "Cooking Provence." A yummy Christmas book from Macmillan General Reference.

Is it just me or this season does it seem as if every team in the NFL is five and five?

Inc., the big mag for small biz, asked some top people what small business they'd start today. A few responses in the November issue: Henry Bloch, home repairing; G. Gordon Liddy, vending machines; Ed Koch, low-fat restaurants; Irving R. Levine, low-price bow ties; Rudy Giuliani, an opera company.

Carol Smith says Parenting closed the year with a bang and opened the new year ditto with a December/January issue of 154 ad pages, their largest ever. And circulation rate base goes to a million at the same time. After just eight years.

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