Wanted: Consumer info to target ads

Published on .

Ad management company MatchLogic, which works on behalf of advertisers to automatically deliver ads to Web sites, is about to launch a massive data collection effort on the Internet, with the goal of getting at least 1 million consumers to fill out surveys by yearend. MatchLogic will use the data to deliver ads it claims can be targeted right down to the individual.

For more on this story, see the full article in INTERACTIVE.

Copyright May 1997, Crain Communications Inc.

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