Ward's picked DDB Needham

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Montgomery Ward & Co., Chicago, assigned its $50 million-plus consolidated broadcast account to DDB Needham Worldwide, Chicago, following a review. David Cravit & Associates, Chicago, was the previous agency. DDB will create all TV and radio ads for full-line Montgomery Ward stores; New England electronics and home products retailer Lechmere; Electric Ave & More; and HomeImage by Lechmere.

Copyright January 1997, Crain Communications Inc.

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