Warner Bros. Marketing Head to Leave

Dawn Taubin Had Clashed With New Boss Jeff Robinov

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LOS ANGELES (AdAge.com) -- Dawn Taubin, Warner Bros. Pictures' longtime domestic marketing head, was abruptly ousted yesterday as part of a management shakeup.

As head of domestic marketing for the last half-dozen years, Ms. Taubin had frequently been at loggerheads with Jeff Robinov, the studio's head of production. But in November, Mr. Robinov was elevated to the post of president of Warner Bros. Pictures Group, part of a Time Warner-wide effort to streamline corporate operations.

With Mr. Robinov in control of worldwide marketing and distribution as well as production, he soon moved to both replace Ms. Taubin and to reward longtime loyalists such as former Exec VP Kevin McCormick; this week, Mr. McCormick was given Mr. Robinov's former creative-affairs responsibilities.

No new domestic marketing head has yet been named, but some industry speculation has centered on Geoff Ammer, formerly head of both Columbia Pictures and Revolution Studios domestic marketing efforts, as a possible candidate. Since the closure of Revolution Studios, Mr. Ammer has been consulting for his former Revolution colleague Rob Moore, who is now head of worldwide marketing and distribution at Paramount Pictures.

In the meantime, Warner Bros. and Mr. Robinov will be working overtime to prep global marketing campaigns for films such as the Steve Carrell comedy remake of "Get Smart," and the Wachowski Bros. new G-rated live-action film, "Speed Racer."

Current Warner Bros. films in theaters include "I Am Legend," "P.S. I Love You" and "Sweeney Todd."
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