Warner Bros. Online and AmericanGreetings.com enter partnership

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Unveiling a multiyear, multitiered digital licensing partnership, AmericanGreetings.com and Warner Bros. Online said yesterday that they will work together to provide joint-sponsored electronic greeting cards and newsletter services with WB-licensed content. The program's first phase launched yesterday with "wbwebcards," exclusive online greetings that feature Warner Bros. characters. AmericanGreetings.com will also license select Warner Bros. brands for use on AmericanGreetings.com and the AOL Greetings site, which the company also manages.

Copyright February 2001, Crain Communications Inc.

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