Warner out in Primedia shakeup

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Primedia, New York, today unveiled a major restructuring that led to the departure after just six months of magazine group President James A. Warner. Mr. Warner, a former CBS executive, was hired earlier this year after a long search.

The revamp included dividing Primedia's consumer publications business into two units: Primedia Consumer Magazines and Primedia Special Interest Group. M. David Tanzer, 38, president-CEO of Primedia's Channel One in-school TV network, will be president-CEO of Primedia Consumer Magazines and oversee 23 titles, including Seventeen, New York, Chicago and Modern Bride. Succeeding Mr. Tanzer at Channel One is Kevin M. McAiley, 39, who will remain president-CEO of Primedia's Films for the Humanities & Sciences unit.

The other consumer magazine unit, Primedia Special Interest Group, includes Primedia Special Interest Publications unit (including Mc- Mullen Argus titles) and Primedia Enthusiast Publications (formerly Cowles Enthusiast Media). Primedia Chairman-CEO William F. Reilly will be acting president of the unit. Named exec VP for the unit was Steven R. Elzy, who remains president-CEO of Primedia Special Interest Publications. The group's titles include Horticulture, Sail, Fly Fisherman and others.

Primedia also transferred its technical and trade publishing unit, Primedia Intertec, into its business-to-business publishing unit, Primedia Information Group, and named Corporate VP-Controller Curtis A. Thompson, 47, to be group president-CEO of the unit.

Copyright September 1998, Crain Communications Inc.

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