Warning from FTC

Published on .

Federal Trade Commission Chairman Robert Pitofsky Thursday used a Center for the Science in the Public Interest unveiling of its annual advertising lemon awards to warn that the agency intends to enforce unfair advertising laws. The FTC is "the cop walking the nation's ad beat" said Mr. Pitofsky, noting recent FTC actions against products like Miracle Ear, Dannon yogurt and STP motor oil.

CSPI lemon winners as worst '95 ads included: A Continental Airlines ad claiming it had "lately" achieved the best on-time and baggage handling records, though CSPI said the airline's overall record was mediocre; a Mitsubishi Motors ad for a Galant S lease that promised $0 down and $249 a month for 36 months that CSPI claimed hid the true cost of the lease; and Hasbro for suggesting in a Play-Doh Lovin' Oven ad that kids could bake cookies when the only cookies that could be made were make-believe.

Most Popular
In this article: