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BURBANK, Calif.-WB Television Network assembled its media planning and buying team, tapping two D'Arcy Masius Benton & Bowles media executives.

Kris Coontz, as media supervisor at DMB&B's Los Angeles office, oversaw all media and marketing activities on the NBC and Savoy Pictures accounts.

In Mr. Coontz's new job, he is in charge of all WB's paid media planning and buying as well as co-op advertising. He will oversee paid print and electronic media ad buys for network affiliates of Warner Bros.' new network, and supervise national ad buys.

Tracy Cradit, who reports to Mr. Coontz, was a media planner at DMB&B in Los Angeles. She is now responsible for coordinating co-op ad plans with affiliates and assisting in buying national and regional media.

Other people moving:

Geoffrey A. Dodge to publisher, Money, New York, from eastern region ad sales director, Fortune. He succeeds Betsy Martin, who is retiring.

Robert J. Maund to associate publisher, Fortune, New York, from western region ad director. He succeeds Susan Sachs, who left.

Daniel Lagani, 31, to ad director, New Woman, New York, from eastern sales manager, Better Homes & Gardens. He succeeds Laura Cherensky, now associate publisher, Harper's Bazaar.

Jay Burzon to VP-sales, a new post at the New York office of Inside Sports, Chicago, from VP-sales, Hachette Filipacchi Magazines, New York.

NEW YORK-Wells Rich Green BDDP completed a reorganization of the agency's creative functions under new Executive Director Linda Kaplan-Thaler.

Beverly Okada, 45, was named to the new post of exec VP-managing partner of creative, consumer products group. She joined the agency from Young & Rubicam, where she was senior VP-creative director.

Four people also were named to the new posts of exec VP-managing partner of creative, from senior VP-group creative directors. They are Patrick Sean Flaherty, 36; Joyce King-Thomas, 37; Warren Lieberman, 46; and Michael Mark, 37.

Other people moving:

Daniel Dahan, 50, to president, D'Arcy Masius Benton & Bowles, Paris, while remaining VP, Groupe DMB&B France. He succeeds Jean Jabes, now president, DMB&B's European and African networks.

Gloria Freed to CEO, a new post at Freed & Associates, Baltimore, from president. Charles M. Wilson, 46, succeeds Mr. Freed and becomes a partner, from exec VP-operations.

Bob Hielscher, senior partner-chief operating officer, Tatham Euro RSCG, Chicago, resigned to create his own consultancy. He will work part time on Tatham's Miles account.

New agencies:

Greg Helm, former partner in Stein Robaire Helm, Los Angeles, and John Stingley, previously a creative director at Chiat/Day, Venice, Calif., teamed with Boston agency Houston Effler Herstek Favat to form Houston Effler Helm Stingley in Venice. It is Co-Chairmen Doug Houston and Don Effler's third shop. The new office opened its doors with one account, former Stein Robaire client Secure Horizons of California. The shop is at 901 Abbot Kinney Blvd., 90291. Phone: (310) 314-5400.

Gotham Group, New York, opened a London office to service Yardley of London's estimated $10 million account and pursue new business. F. Stone Roberts is managing director while keeping the same title at the New York office. Eliza Parker was named creative director, from board director, Publicis, London. The office is at Bowater House East, 68 Knightsbridge, SW1X 7LT. Phone: 71-591-0397.

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