(May 7, 2001) -- AOL Time Warner's Warner Bros. will promote the June 8 release of Swordfish,
a film starring John Travolta and Halle Berry, with its first wireless ad campaign via WindWire, Morrisville, N.C. The national campaign will deliver 60,000 ads by Web-enabled phones and handheld organizers. The ads, disseminated through the WindWire wireless ad network, will hit [email protected]
, Salon.com and other Web sites.
Copyright May 2001, Crain Communications Inc.