Web ad $ slips in Aug.

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Ad spending on the Internet totaled $1.41 billion in August, down 7.6% from July and marking the first month-to-month drop in 2000, according to researcher AdZone Interactive, New York. However, noted AdZone President John Cardona, "it should be noted expenditures are still up significantly from the start of the year.'' Spending stood at $818.5 million in January. AOL.com jumped into the top spot for U.S. Web sites at $78.2 million in August, beating out yahoo.com, which had been No. 1 in July. AdZone tracks advertising on more than 1,300 Web sites that make up more than 95% of all Internet ad revenue.

Copyright September 2000, Crain Communications Inc.

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