Web ad standards proposed

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NEW YORK -- The ad industry's Coalition for Advertising Supported Information & Entertainment has issued a series of recommendations for standardizing advertising banners on the Web, the first attempt to control the myriad ad banner sizes and positions currently in use. CASIE recommends building a new Web ad system from the ground up, with six defined banner styles. Such a move would require all Web publishers to redesign their sites to accommodate the new ads, but would also standardize Web ad units just as TV spots are standardized in 15-, 30-, 45- and 60-second units. CASIE said it will survey Web publishers in the next two weeks to ascertain their feelings.

Copyright October 1996, Crain Communications Inc.

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