Web experts offer advice on proposed new domain names

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If you thought sorting out who has the right to certain Internet domain names was difficult now, it's about to get a heck of a lot more complicated.Major Internet standards organizations earlier this month signed an agreement paving the way for a new system of naming Internet sites. In addition to the now-familiar .com, .edu, .net, etc., the new system will offer marketers a choice of seven domain names under which to register: .store, .firm., .arts, .rec, .web, .info and .nom.

Advertising Age, via e-mail, asked the experts what marketers should do. Participating were Don Heath, president-CEO of the Internet Society; David Maher, partner with Chicago law firm Sonnenschein Nath & Rosenthal; Richard Hovey, manager of external standards for Digital Equipment Corp.; Doug Wood, CASIE attorney and partner with New York law firm Hall Dickler Kent Friedman & Wood; and Ben Saitz, manager of media operations at Modem Media, Westport, Conn.

For more on their advice, see the full article in INTERACTIVE.

Copyright May 1997, Crain Communications Inc.

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