Web games site Sandbox opens $20 million review

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Sandbox.com is seeking an agency in New York or Washington with strong branding experience for its $15 million to $20 million account, with plans for print, online, radio and outdoor ads to break in the first quarter of 2000. Sandbox, which recently merged with Wall Street Sports, operates sports fantasy and stock-market simulation online games. The company secured $14 million in venture capital funding and is targeting a first-quarter initial public offering. Sandbox has been managing its advertising in-house.

Copyright October 1999, Crain Communications Inc.

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