Web incentive program wins clout with airline alliances

Published on .

The latest company to capitalize on the promise of promotional marketing online may have the best model yet. Industry analysts and an impressive list of customers say Netcentives, a San Francisco company that announces its launch today, has a good chance to set the standard for the Web's promotional currency with its ClickRewards.

Netcentives has one advantage over the dozens of programs, including BonusMail, offering incentive currencies: It has secured from six major airlines three- to five-year exclusive agreements to trade their frequent flier miles online.

For more on this story, see the full article in INTERACTIVE.

Copyright September 1997, Crain Communications Inc.

Most Popular
In this article: