Who's on the Web, Part 2

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More than 60% of the users of the World Wide Web work in professional, technical and managerial functions, according to new survey results released Tuesday by CommerceNet and Nielsen Media Research. Fewer than 10% represent typical ``blue-collar'' job descriptions.

The statistically projectable telephone survey of 4,200 U.S. and Canadian residents age 16 and older found 24 million of them have used the Internet in the past three months. Three-fourths of that figure--18 million--have used the Web.

The figures released Tuesday show a remarkable difference between the demographics of the Web and the demographics of the entire population--a difference that was not entirely unexpected.

While people 45 and older make up 37% of the population of U.S. and Canada, according to CommerceNet/Nielsen research, they account for only 22% of Web users. People 25 to 34 account for 30% of Web users and 21% of the entire population. Surprisingly, people 16 to 24 make up only 22% of the Web user population, fewer than the 25-to-34 age group and the 35-to-44-year-olds.

The results also show that users of the Web generally aren't people who have the most time on their hands. Professional workers account for 37% of Web users; technical, 12%; and managerial, 14%. But retirees account for only 2% of Web users; and homemakers, 1%.

``There's been theories that people are on the Internet because they have a lot of time on their hands,'' said Tom Masotto, survey project leader at CommerceNet. ``That to a large degree has been disputed by the numbers here.''

CommerceNet/Nielsen also found that 44% of Web users have household income of $60,000 or more, compared with just 20% of the general population.

Additional results from the survey will be posted the week of Nov. 27 on CommerceNet's Web site.

Copyright November 1995 Crain Communications Inc.

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