Web revenues could hit $168 million or higher

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The first-quarter drought is over.

After a sluggish first three months, Web ad spending picked up considerably in the second quarter, leading toward what advertisers expect to be a robust second half of the year.

Based on reported sales figures from Web sites, estimates from media buyers and analysis from industry watchers, Web ad revenues are expected to be up about 25% to 30% over the first quarter, which should put the industry figure at between roughly $162 million and $168 million, if not higher.

For more on this story, see the full article in INTERACTIVE.

Copyright August 1997, Crain Communications Inc.

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