Web rival takes on TV Guide

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While TV Guide might have a hefty 13 million subscribers, its Web site has yet to rule TV listings.

TV Guide Online, now called the TV Guide Entertainment Network or TVGEN, is being challenged by GistTV. Produced by Gist Communications, New York, GistTV has made inroads in the last six months. It's tied up content, distribution and licensing deals with Internet Movie Database, NBC Interactive Neighborhood, digital TV provider NetChannel, CNN Interactive, America Online and Turner Entertainment. Its marketing has consisted of sponsorships--including one with Roxy.com, a satellite TV system--and banner ads. Last week it launched a campaign for Unified Products' Sembay crackers that targets consumers geographically.

For more on this story, see INTERACTIVE

Copyright January 1998, Crain Communications Inc.

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