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Jobs Web site Monster.com became airborne last week via blimp advertising company Lightship Group, Orlando, a partnership between Virgin Group and American Blimp Corp. The Monster.com blimp hovered above Major League Baseball's All-Star Game in Boston, before moving on to Northeast and Southwest locations for the rest of the summer. Mullen, Wenham, Mass., creates general advertising for Monster.com but wasn't involved in the blimp project, which was
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