Light up a joint and rejoice, cannabis users, because there’s an experiential product from cannabis tech company Weedmaps launching today: a deep-dive into individual users’ toking habits that will reveal their very own pot profile, detailing everything from their most-used marijuana strains to their state’s legalization status.
Debuting just in time for 4/20 (April 20—many stoners’ herb-themed holiday of choice), Weedmaps’ new “Year of Weed” feature illustrates user activity and engagement on the site via a clickable, colorful interactive platform. Think Spotify Wrapped, but for cannabis consumption.
The “Year of Weed” feature will be accessible on Weedmaps’ website as well as its iOS and Android apps starting today at 9 a.m. on the West Coast, noon on the East Coast. It will be available in select states that have legalized cannabis and currently have listings on the site’s platform.
Logged-in users will be able to view a range of reefer statistics including their go-to strains and products, their percentile ranking as an active Weedmaps user and their most active time on the site. Registering above-average activity on Sunday mornings, for example? “You like to wake and bake,” the company’s summary might say.
“The last 12 months have been transformational for the cannabis industry,” says Juanjo Feijoo, chief marketing officer at Weedmaps. “We wanted to find a way to leverage our core strengths: data and technology to create a unique consumer experience that highlighted a user's habits over the last year.”