Weight Watchers readies interim ads minus Fergie

Published on .

At press time, Weight Watchers International was hurriedly finishing a TV ad campaign to break Sept. 14 that will for the interim replace one featuring the Duchess of York. The company's estimated $25 million ad blitz for its 1,2,3 Success diet with Sarah Fergusonwas pulled after Princess Diana's death. The new campaign, from Lowe & Partners/SMS, New York, is rolling type describing the program against the song, "Rescue Me." The company set a relaunch of the Fergie effort for Sept. 24.

Copyright September 1997, Crain Communications Inc.

Most Popular
In this article: