Weight Watchers unit shifts account

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Weight Watchers Group, Farmington Hills, Mich., a Weight Watchers franchisee, moved its estimated $4 million account covering 6 states and Ontario from Stone August Baker, Troy, Mich., to Sussman & Sykes, West Bloomfield, Mich. Another Stone August Baker client, Detroit-based Frank's Nursery & Crafts, a unit of General Host Corp., Stamford, Conn., moved its under $1 million account in-house. The agency says it doesn't expect any layoffs despite losing about $5 million in billings because other accounts are heating up.

Copyright September 1997, Crain Communications Inc.

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