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NEW YORK-Robert H. "Bob" Welke, chief creative officer at Leo Burnett USA, will serve as chief judge for Advertising Age's 1994 Best Awards competition.

The upcoming 12th annual competition honors the world's best advertising.

Mr. Welke, Burnett USA's chief creative officer since September 1993, oversees much of the work the Chicago-based agency produces for its 32 U.S. clients.

He joined Burnett in 1977 as a copywriter and rose quickly through the creative ranks, serving as copy supervisor, associate creative director, creative director and group creative director before being named to the top creative position last year.

Mr. Welke has produced a number of award-winning campaigns, including the Cheer live demonstration spots for Procter & Gamble Co. and the Pillsbury Doughboy update.

Deadline for entries in Ad Age's The Best/1994 is Feb. 1. Competition categories include TV, radio, magazines, newspaper and out-of-home.

For more information on The Best, contact Robert Goldsborough in Ad Age's Chicago office, (312) 280-3134.

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