Wella splits beauty parlor, retail business

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DARMSTADT, Germany--Hair cosmetic marketer Wella is planning to split its beauty parlor and retail hair care divisions to boost its international business.

Wella Chairman Heiner Guertler says: "We need an organization where one person is responsible globally for strategic development of our professional line and another for retail business."

Wella's beauty parlor business, renamed Professional, will be headed by Fritz Kuhn, 60, formerly Wella's European chairman. Retail will be led by Axel Dietz, 40, previously director of marketing.

Alfred Kraemer, 54, formerly head of Wella's American, Asian and Pacific business, will head a "new business" section including e-commerce, future acquisitions and joint ventures.

The German-based marketer's fragrance and cosmetic business is organized under Cosmopolitan Cosmetic.

Wella's global account is handled by Jung von Matt, Hamburg.

Copyright July 2000, Crain Communications Inc.

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