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And how would you like to have the Celebrity Cruises account these days?

"Updike's fulsome praise helped turn the book into a media event ..." Amy Virshup on Erica Jong in New York mag. Does she really mean "fulsome?"

I don't care what anyone says, I enjoyed the World Cup.

While all that backing and filling was going on over at Conde Nast about Alexandra Penney and Self magazine, the one name being seriously tossed around was that of Ellen Levine at Redbook. Didn't happen, of course. Meanwhile, Ellen's own dear desire at Hearst isn't to succeed her pal Helen Gurley Brown at Cosmo but John Mack Carter at Good Housekeeping when he's promoted to a big job in the magazine division.

But then again, in Murdoch's New York Post, writing about CBS in the business pages, Jonathan Auerbach places Black Rock on West 57th St., which is where the CBS Broadcast Center is.

Is it too late to cite as plain wonderful Adam Gopnik's essay on Thurber in the recent fiction issue of The New Yorker? Why doesn't Tina get Harry Evans (or someone) to re-issue Thurber's grand "The Years With Ross," all about the early New Yorker and maybe the funniest book ever written about magazines.

Janice Grossman reports the September issue of Seventeen up 12% in ad pages over the month a year ago. They close the third quarter 8% ahead.

Coming in November from Knopf is Randall Rothenberg's "Where the Suckers Moon," subtitled, "an advertising story." The former New York Times ad columnist was given access by Subaru to its selection of a new ad agency (Wieden & Kennedy) and what happened next.

All hail Anne Sutherland Fuchs and husband Jim on the arrival of their second adopted son, Slater, a year and four days younger than brother Nickie.

Hot creative director Pat Peduto (most recently at DMB&B/NY) joined Ninety-Third Street Productions, joining forces with Mary Lou Brooks and Edward Christie.

The Museum of TV & Radio in Manhattan has a winner coming up Sept. 12 when the great Pat Weaver gives the annual William S. Paley lecture at a buffet lunch.

Milt Lieberman says in the first half of this year Parade carried over $229 million in ad revenue (PIB), "more ad revenue than any magazine has ever carried in any half year."

Barry Wine (he's got the right name) joined Metropolitan Home to write on food and restaurant trends.

Jade Hobson Charnin will be fashion director of New York magazine. She'd been with Mirabella and previously 18 years at Vogue.

Rolling Stone promoted Jodi Peckman to photo editor.

Peter King Hunsinger reports Gourmet is up five pages over '93 in the August issue. For the year, it's up 24 pages or 4%.

GQ magazine has a new "personal best" section editor, Allison Glock.

Can anyone please explain to me what is going on over at Self?

The special interest pubs at Better Homes & Gardens created a new post of marketing services director and named Estrea Dworkin, formerly a VP at Jordan, McGrath, Case & Taylor and with other major agencies.

During the World Cup top U.S. soccer expert Mario Machado covered for KTLA-Channel 5 in Los Angeles and hosted a National Public Radio 1-hour special. A big soccer-casting talent oddly overlooked by the networks.

Top broadcast exec Larry Fraiberg joined New York investment bankers AdMedia Corporate Advisors.

Jack Myers doesn't beat you to death with modesty. His Advertising Insights newsletter lists the 100 most influential media types, Ron Perelman being No. 1 (Murdoch, Ted Turner, John Malone, Barry Diller follow), and with Jack himself a stunning No. 35. Just ahead of Jack Welch of GE!

Crain's New York Business (a sister pub) has a new ad director, Sam N. Wender, who's been on the book for five years.

People keep getting married and Bride's keeps booming. Barbara Tober says the 60th anniversary issue (August/September) is the biggest end of summer issue in its history. Editorial highlights include a reader survey of engaged couples (the number of virgins is down and the average age of both brides and grooms is up).

At Saveur, the new upscale food mag from Meigher, there's a new associate publisher, David L. Kahn, first publisher of Worth.

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