Wendy's prepares new ads touting Fresh Stuffed Pitas

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Wendy's International plans to break network TV ads from Bates USA, New York, later this month and in October revisiting its Fresh Stuffed Pitas. The four-item pita line pushed up sales in a tough climate and may give the chain a needed boost now, a Wall Street analyst said.

Copyright September 1997, Crain Communications Inc.

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