Best Western names BBDO

Published on .

Best Western International, Phoenix, awarded its $18 million account to BBDO Worldwide, Los Angeles. Goldberg Moser O'Neill, San Francisco; Rubin Postaer & Associates, Santa Monica; and J. Walter Thompson, San Francisco, were all contenders in the review. The previous agency was Rogge Effler & Partners, Los Angeles.

Copyright April 1997, Crain Communications Inc.

Most Popular
In this article: