By Published on .

Westinghouse Electric Corp. last week unveiled the management structure of its new CBS asset, and it looks a lot like the old CBS, at least initially.

As expected, former CBS Broadcast Group President Peter Lund emerged as the top manager of the newly merged CBS and Group W Broadcasting units, with the new title of CEO and president of CBS Inc.

Former Group W Chairman-CEO Bill Korn and former CBS Entertainment President Leslie Moonves are now exec VPs of CBS Inc., reporting directly to Mr. Lund.

Mr. Korn also becomes president of the CBS Station Group, with both the merged CBS and Group W TV and radio stations reporting to him. Mr. Moonves becomes president of CBS Entertainment with CBS News, CBS Network and CBS Sports divisions reporting to him and Mr. Lund.

Only two CBS executives were "displaced," as Mr. Lund termed it, by the reorganization-former CBS TV Station Group President Jonathan Rodgers and CBS Radio President Nancy Widmann. But other executives are expected to be re-evaluated shortly. Heavy speculation is that CBS News President Eric Ober may be replaced.

Former Group W executives assume the CBS stations and radio slots: Jonathan Klein moves to president of the CBS TV Station Group from president of Group W Television and Dan Mason to president of CBS Radio Station Group from president of Group W Radio.

Westinghouse Chairman-CEO Michael Jordan emphasized the company's commitment to rebuilding CBS, which he said would grow to represent the biggest part of Westinghouse's earnings soon.

He and Mr. Lund noted that CBS' problems aren't distribution but are due to programming, which Mr. Moonves is beginning to address and in which Westinghouse plans to invest heavily.

"We don't have a distribution problem," Mr. Lund said, noting that even with the deleterious effects of recent affiliation shifts, CBS "reaches more VHF homes than ABC or NBC."

Another area of growth under the new CBS will be cable and international distribution, which will come under its new Group W Satellite Communications unit, headed by President Donald Mitzner. Mr. Jordan said CBS is evaluating several different programming concepts for cable TV, including news and sports.

Mr. Moonves said he's pleased with CBS' program development and doesn't expect to make any "major changes" to the schedule before September.

Most Popular
In this article: