White House in drug ad contract

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The White House Office of Drug Policy named Omnicom Group's Porter/Novelli, Washington, to handle an initial $915,000 federal contract to plan an agency search, examine current anti-drug abuse ads and determine the additional anti-drug abuse advertising the office will need. An anticipated government-backed campaign could involve as much $350 million in media annually, about half paid and half donated Porter/Novelli submitted a joint bid with other companies for the contract. It now appears likely the Partnership for a Drug-Free America or the Advertising Council would oversee much of the creative.

Copyright September 1997, Crain Communications Inc.

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