White House launches new anti-drug PSAs

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The White House Office of National Drug Control Policy launches its first print and TV ads from its $178 million anti-drug campaign Jan. 9. The campaign, including the first paid media for anti-drug advertising efforts, is spearheaded by the Partnership for a Drug-Free America.

The campaign features "Frying Pan," a spot from Margeotes/Fertitta & Partners, New York, which follows up on the now-classic "frying pan" spot, in which a fried egg was used to show the effects of drugs on the brain. The TV spots break on the NBC and Fox networks, airing before "Friends" in Washington and "New York Undercover" in New York.

Copyright January 1998, Crain Communications Inc.

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