Kmart Corp., Troy, Mich., named Coca-Cola Co. international marketing veteran Brent Willis, 40, as the retailer's first-ever chief marketing officer. Mr. Willis had been president of Coca-Cola's Latin American Venecol Division since 1997. Previously, he was president of Coca-Cola Latin America's Mexico division. At Kmart, Mr. Willis will be responsible for managing all marketing, communications, advertising and brand development, reporting to President-Chief Operating Officer Andy Giancamilli. The move is the latest this year under new Kmart Chairman-CEO Chuck Conaway, who has been charged with revitalizing the lagging discount chain
Copyright December 2000, Crain Communications Inc.