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Rich Wilson, Procter & Gamble Co. VP-advertising for Latin America, is widely regarded by P&G watchers as the front-runner to succeed Daryl Simm, who last week left to join Omnicom Group as president-CEO of worldwide media (See story, Page 3).

The appointment of Mr. Wilson, an expatriate who has worked in both the marketing and advertising sectors of P&G advertising, has not been finalized. But executives close to the situation say P&G is expected to announce its decision within a month.

Mr. Simm's departure stunned P&G agency executives, particularly because he is joining an agency company whose networks handle P&G competitors such as Unilever, Johnson & Johnson and Henkel. Their concern is heightened by Mr. Simm's recent pivotal role in P&G's TV agency of record consolidation that led to a review process in which agencies disclosed proprietary information.

And there is an added worry expressed by at least one P&G agency executive: Will some Omnicom agencies now pursue P&G business over the long term?

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