WireBreak to launch interactive Web shows

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WireBreak Entertainment today launches online shows aimed at consumers. The site targets people aged 18 to 34 with four Web-based interactive shows it produced. Founded by David Wertheimer, former president of Paramount Digital Entertainment, the site launches with advertiser sponsors Compaq Computer Corp., Gillette Co. and Showtime.

Copyright September 1999, Crain Communications Inc.

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