Wired Ventures and Barnes & Noble struck a co-branding partnership for both on online and offline promotions. Wired Digital has created a co-branded Barnes & Noble book shopping area on its Shop Wired market place (accessed at www.hotbot.com
) with links to BarnesandNoble.com for purchase. Offline efforts include special in-store Wired displays, which will be tested this month and move nationwide in early summer.
Copyright March 1998, Crain Communications Inc.