Women.com to break new TV ads

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Women.com Networks, San Mateo, Calif., will break a new ad campaign Sept. 25. The advertising, created by Citron Haligman Bedecarre, San Francisco, includes two :30s that will debut at the Advertising Women of New York Awards ceremony. The TV spots will officially air in January, only running on the Lifetime Television Network, which last week took a 4.6% stake in Women.com. As part of the multiyear deal with Lifetime, Women.com will spend $10 million in advertising on Lifetime Television over three years. Print ads also broke in September issues of eight women's magazines, including Cosmopolitan, Marie Claire, Redbook and Prevention.

Copyright September 2000, Crain Communications Inc.

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