Corel Corp. has made a multiyear, multimillion-dollar offer to become the title sponsor of the Women's Tennis Association Tour. The WTA, represented by sports marketing agency International Management Group, Cleveland, has 30 days to decide whether or not to accept the offer. Corel, a global developer and marketer of PC Graphics and multimedia software, owns 91% of the Windows-based illustration market in the U.S. The deal would rename the tour the Corel WTA Tour.
IMG was retained last year to handle marketing and sponsorship sales for WTA Tour and promised the WTA nothing less than a four-year, $16 million deal. However, some sports marketing experts are skeptical that Corel will be able to provide the kind of marketing support the WTA Tour needs. The WTA Tour has been without a title sponsor for over two years.