Forms Alliance With Small Independent Gillatt/Paris

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SAN FRANCISCO (AdAge.com) -- Seattle shop WongDoody has formed an alliance with another independent shop, Dallas-based Gillatt/Paris, to allow it to open an office there.

No money changed hands in the deal, said Pat Doody, president of WongDoody. But he said the alliance is a "way of getting into a market" that would provide his shop with a new office while enabling Gillatt/Paris to tap some of his agency's services, such as media and public relations.

Founders stay on
Mr. Doody said Gillatt/Paris will be renamed WongDoody Dallas. Gillatt/Paris was founded by creatives Doug Gillatt and Chuck Paris, who will retain their titles of managing partners and will not have new roles within WongDoody, Mr. Doody said.

Gillatt/Paris has seven employees and billings of about $1.7 million, while WongDoody has 60 staffers in Seattle and Los Angeles with billings of $75 million. The Los Angeles office is led by managing partner Ben Wiener.

WongDoody, which opened nine years ago, has a client list that includes Alaska Airlines, Deutsche Telekom's T-Mobile (for which it handles collateral for 150 stores), the basketball team Seattle SuperSonics and the baseball team Los Angeles Dodgers.

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