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Woolmark Co., New York, launched a promotion on March 25 touting the benefits of lightweight wool with its first-ever street fashion show featuring two sheep escorted by models down Manhattan's Fifth Avenue. The event was the first of several efforts aimed at raising wool's profile. Opus Event Marketing, New York, handles.

Kinko's, Ventura, Calif., recently launched the Express Yourself Awards, seeking essays nominating humanitarians who have inspired others. Winners, to be announced July 15, will receive grants to continue their work. Entry forms are available at Kinko's outlets and through the company's Web site (www.kinkos.com); deadline for entry is May 14. Duffey Communications, Atlanta, and Perceive, Long Beach, Calif., handle.

Valvoline Co.'s Eagle One Industries, Carlsbad, Calif., entered motorsports marketing last month to promote its car appearance care products, with a program involving Nascar driver Mark Martin. The deal includes a sweepstakes to win the Eagle One Race Car, plus an in-pack offer to get a free die-cast Mattel Hot Wheels toy race car inside specially marked packages of Eagle One's Wet Polish & Wax. The promotion was handled in-house. A TV campaign, created by Lyon Studios,

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