Work 5.31.04

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PJH Brands, manufacturer of motorcycle oils and lubricants, offers a low-carb solution, Burnt Biker Crisp, in ads from Grey, San Francisco. Executive creative director: Kevin McCarthy. Associate creative director: Rickie Daghlian. Copywriter: Josh Stern.

Targeting a narrow niche of collectors who restore commercial trucks, Freightliner and HMH, Portland, Ore., created these authentic-looking print ads by using archival photos.

Creative director: Dave Born. Art director: Mark Conachan. Copywriter: Guy Rangetti.

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