TBWA Chiat Day, New York, drafted photographer Annie Leibovitz to shoot a star-studded campaign, featuring Mary-Kate and Ashley Olsen (l.) and Brooke Shields, among others for A&E Networks' "Biography" series. Art director: Meg Sewell. Copywriter: Jenny McGuinness.
HBO uncorks an ad campaign, which includes a reference to its "Watercooler" promo TV spots, from Pere Partnership, New York, to promote its original series. Art director: David Atlas. Copywriter: Glenn Pere.