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McDonald's is making fruit fashionable in a spot from Publicis Groupe-backed Burrell Communications Group for its Fruit & Walnut Salad launch. The fast feeder created special green forks with a $1 off coupon in the cutlery package as a touchpoint reinforcement of the salads' fresh and healthy benefits. Group creative director/writer: Brenda Blonski. Art director: Ed Zimkus.
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