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A new print campaign from Mothers Against Drunk Driving aims to cure your impaired judgment and improve your social life. The ads will be plastered in bar bathrooms.

client MADD agency Clarity Coverdale Fury, Minneapolis cd Jac Coverdale ad Steve Sage cw Michael Atkinson Photographer Joel Larson DIGITAL Illustrator Bob Weideman, Digital Illusion

In an elaborate four-spot costume drama, Sir Answerlot is repeatedly interrupted by unexpected knocks at the castle gates. He opens the heavy doors only to be singed, pillaged and assaulted by a fire-breathing dragon, arrow-shooting Saxons and ax-wielding Visigoths. He finally wises up and refuses to open the doors, only to find out later that a fair damsel had dropped by with a marriage proposal. The moral of the story: he needs Caller ID. He also needs a phone.

client Pacific Bell agency DMB&B/St. Louis cco Charlie Claggett exec cd Ric Anello gcd Greg Sullentrup cd&ad Brad Ashton acd&cw Anne Strudell and Tom Remes producer Chan Hatcher director Thom Higgins prod company Dektor Higgins & Associates special effects Jerry Spivak, Ring of Fire and Kirk Kelly, Will

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