The Royal Baby's here (it's a boy!) and it's birthed an endless number of marketer tweets. While some feel appropriate because they're from baby-related brands or companies that provide related services, others are either completely out of place, or a matter of an overzealous social media manager just trying to make sure his or her brand say something. Proof that "real time marketing" is no longer about getting credit for just showing up.
Below, we pick the best and the worst efforts. Keep in mind, they've had nine months to get this right. Have you seen any more? Tell us in the comments!
Pampers put some money behind a promoted tweet to push a new video, called "Every Baby is a Little Prince or Princess," featuring soft-focus shots of babies of all shapes and sizes.
It's no surprise that Oreo was one of the first ones to get to the party, with the Mondelez brand tweeting out an image of a plush velvet cushion with a baby bottle and a cookie perched on top of it. While we did expect the brand to be a little more creative, considering it had, well, nine months to prepare, it's still one of the more creative and humorous executions around, proving that when it comes to real-time marketing, the cookie still knows its stuff.
Prepare the royal bottle service! pic.twitter.com/Nlks2kT7Sw— Oreo Cookie (@Oreo) July 22, 2013
3. Johnson & Johnsons
BBDO New York created a sweet cover photo for the brand, featuring a baby in a bath, alongside the words, "Congratulations to the royal couple on their brilliant news."