WPP buys U.K. new media agency

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LONDON--The WPP Group, on behalf of its subsidiary, OgilvyOne Worldwide, has agreed to acquire the London-based new media agency NoHo Digital. Founded in 1994, NoHo Digital has created interactive campaigns for such clients as Virgin, MTV, Sony PlayStation and Egg, the online bank service run by Prudential Banking.

Following the transaction, NoHo Digital will be merged with OgilvyOne's existing interactive operations, OgivlyInteractive, under the leadership of NoHo founder Tim Carrigan. The merged new media company has combined revenues of $2.4 million.

OgilvyInteractive is a worldwide interactive marketing network with billings of $60 million.

Copyright June 1999, Crain Communications Inc.

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